Scams are getting smarter. Your family can get stronger.
Americans reported $20.9 billion lost to online crime last year, the worst year on record, and AI can now copy a loved one's voice from a short video. (FBI IC3, 2025)
The best defense isn't an app. It's a conversation. A safe word, a pause before any money moves, a call back on a number you already have: it all starts with one family talk.
The FBI tells families to create a secret word together.
The FTC asks everyone to talk about scams with the people they know.
AARP says to start the conversation before fraud happens.
The National Center for Missing & Exploited Children tells parents to talk with kids about online safety early and often.
Sheriffs' offices ask residents to share warnings with family and set a code word.
That's why we built this site: to help you start that conversation, with free tools to get it going. Our goal: help 100,000 families have that talk before a scammer calls.
Who do you want to keep safe from scams?
Pick one. We'll show you what to say, what to set up, and what to do first.
If money just moved, call your bank's fraud line now. Use the number on the back of the card.
Good call
You're doing this at the right time.
Most families have this talk after something happens. You're having it before. That's the whole difference.
Your parents aren't careless. The people calling them do this for a living, and a computer can now copy a grandchild's voice from a short video. Being careful isn't enough anymore. A family that talked first is what beats it.
So we built the tools for that talk. Not a lecture, and not about them getting older. A safe word, one rule, and the words to bring it up.
Get the words first.The one-page safe word guide: how the word works, the questions to ask on a scary call, and how to bring it up with your parents.
Download the free guide
Show them, don't tell them.Record 15 seconds of your voice and hear the scam call in it. Play it for your parents. It does the convincing, so you don't have to.
Try Clone Call (free)
Pick your word at the next family dinner.Say it out loud.
The Parent Protection Playbook gives you the exact words to say, the safeguards to set up together, and what to do if something is already going on. Six short books. $39.
Strange calls and texts aren't random. Once a number answers, it goes on a list, and the calls get better and more personal. Almost falling for one means they're on that list.
It has nothing to do with how sharp your parent is. These calls are built to work on careful people: a scared voice, a deadline, a reason not to tell anyone. And you can't screen every one for them.
So we built two rules they can use alone, the moment the phone rings, and the words to bring it up without a lecture.
Rule one: hang up and call back.Any call about money, an account, or a family member in trouble gets the same answer: "I'll call you back." Then they call the number on the card or in their own phone. Never the number the caller gives.
Download the one-page guide (free)
Rule two: send it to you first.Ask them to forward any strange text or email to you before they tap anything. Paste it in the Scam Detector and you'll both know in seconds.
Open the free Scam Detector
Say it without a lecture."I got one of these too. They're good now. Can we agree we both call each other before we do anything?"
The Parent Protection Playbook gives you the exact words to say, the safeguards to set up together, and what to do if something is already going on. Six short books. $39.
You noticed something. That instinct is usually right, and it's the reason most of these get caught at all.
Here's the trap: if you accuse, your parent will defend the person. That's not stubbornness. It's what anyone does when someone they care about gets attacked. If you ask a calm question instead, they start to wonder on their own. That works better.
So we wrote the questions for you. Ask one, not a hundred.
Get the Five Questions card.Five gentle questions that help your parent notice what doesn't add up. You only need one.
Download the free card
Pick one and ask it.Wait for a calm moment. Then change the subject and let it sit.
Stay the safe person. "Whatever happens, you can always tell me. No judgment."
The Parent Protection Playbook gives you the exact words to say, the safeguards to set up together, and what to do if something is already going on. Six short books. $39.
You're doing this before anything happens. That's the whole point.
Most parents find out about this after a kid is already scared and hiding it. You're here before that.
Scammers who go after kids and teens count on one thing: that a kid will be too ashamed to tell you. The kids who get through it best already know they can come to you without getting in trouble. That promise is the protection, and it has to be said before anything happens.
So we wrote the talk for you. How to start it, what to say, and exactly what to do if it ever happens.
Read the free guide.What to say, how to start the talk, and exactly what to do if it ever happens.
Download The Talk That Can't Wait
Tell your kids the promise."If anything online ever scares you, come to me. You won't be in trouble."
Pick a family safe word.It also works for "your mom sent me to pick you up."
Get the safe word guide
Is your child being threatened right now? Don't pay. Go to page 9 of the guide. If they talk about hurting themselves, call or text 988 and stay with them.
The Family Protection Playbook is four short books for the whole house: fake family-emergency calls, five safeguards, what to say to everyone, and the phone settings that matter. Plus a guide written for your teen and a family plan for the fridge. $39.
Most families protect Grandma and forget the teenager, or the other way around. You're doing the whole house at once. That's the smart way, because scammers don't pick one person. They pick whoever answers.
Three habits stop most scams: a family word, nobody sends money while scared or rushed, and everyone calls back on a number they already have. None of it takes more than one dinner.
So we built the tools for that dinner. The word to pick, something to show them, and a way to check anything strange on any phone.
Pick your family word tonight.The free safe word guide shows how, plus the questions to ask on a scary call.
Download the safe word guide
Show them, don't tell them.Hear a fake call in your own voice, then play it at dinner. It gets everyone's attention fast.
Try Clone Call (free)
Put the Scam Detector on every phone.Paste any strange text or email and it tells you what's going on.
Open the Scam Detector
The Family Protection Playbook is four short books for the whole house: fake family-emergency calls, five safeguards, what to say to everyone, and the phone settings that matter. Plus a guide written for your teen and a family plan for the fridge. $39.
Smart people get these calls too. Now you'll know what to do.
You're ahead of most people already. Most of us never think about what we'd do until a caller says a grandson is in jail, or the bank needs a code, right now.
These calls aren't built to fool careless people. They're built to make anyone scared, rushed, and alone for about ten minutes. That's all they need.
So we boiled it down to three rules that work no matter what story they tell. Nothing to install, nothing to memorize.
Pause.Never send money, gift cards, or a code while you're scared or rushed. A real emergency can wait five minutes.
Call back.Hang up. Call the person or the bank on a number you already have, not the one that called you.
Use a family word.Pick a secret word with your family. If a caller can't say it, it isn't them.
Get the safe word guide (free)
Why this exists. I'm JB Bouck. I got scammed, and for a year I didn't tell anyone. I run a business. I'd read about scams. It worked on me anyway, because it was built to. What I learned is that the silence cost more than the money. So this whole site is about one thing: getting families to talk before the call comes. Most of what's here is free. The guides go further, with the words already written for your parents, your kids, and your spouse. So when your dad says "I'm not stupid," you already know what to say next.
Thirty seconds, your own phone
Hear your own voice say something you never said.
Record fifteen seconds. We’ll play you the call a scammer would make to your
mother — in your voice. Then we’ll give you the four questions that stop it.
Try it, 30 secondsYour recording is deleted after the demo. Nothing is saved.
Are you being pressured to act right now?
Real organizations give you time. Pressure to act this minute is the single
biggest warning sign. Until you’ve checked:
✕Do not send money
✕Do not buy gift cards
✕Do not share passwords or verification codes
✕Do not click the link
✕Do not call the number in the message
✓Hang up. Contact the organization or family member using a number you already trust.
Not our numbers — the FBI’s and the Federal Trade Commission’s,
from their 2025 reports. And every figure below counts only the people who came forward.
$20.9B
lost to internet crime in 2025 — the worst year on record
FBI IC3 2025 Annual Report
$7.75B
of it taken from Americans 60 and older — a 59% jump in one year
FBI IC3 2025 Annual Report
$15.9B
in fraud losses reported to the FTC in 2025 — an all-time record
Federal Trade Commission
$893M
lost to AI-assisted scams — 22,364 complaints, the first year the FBI counted them separately
FBI IC3 2025 Annual Report
Two more numbers. Imposter scams — fake banks, agencies, and family — have been
the FTC’s #1 fraud category five years running. And most people who are scammed tell no one. If the reported losses are this large, the real
ones are larger. That silence is the part a family can actually fix — tonight, for free,
with a safe word and a no-shame agreement.
The FBI tells families to pick a secret word. The FTC, AARP, and the National Center for
Missing & Exploited Children all say the same thing about scams: talk about them before one happens.
We agree. This site exists to make both easy to start.
FBI
“Create a secret word or phrase with your family members to verify their identities.”
Quotes are from each organization’s own page, checked September 2026. They don’t endorse
The Scam Hotline, and we aren’t affiliated with any of them.
The scam check
Let’s look at what happened
Answer a few simple questions — how they contacted you, who they claimed
to be, what they asked for. One question at a time, big buttons, and you can go back
at any point.
At the end you’ll get a plain-language read on the warning signs,
what to do next, and exactly who to contact.
We will never ask for passwords, account numbers, Social Security
numbers, or verification codes. This tool is educational — it can’t guarantee whether
any message is legitimate, but it can show you how to verify safely.
Send money or buy gift cardsShare a code or passwordClick a link “to fix a problem”
Know what they sound like
Here are some common scams targeting people now
Every one of these follows a script. Once you’ve seen the script,
it stops working on you. Open any card to see how it works — and how to shut it down.
Selling tickets or valuables online? Learn why different names, third-party pickup, and a Zelle deposit should make you pause before completing the sale.
Got a PayPal email about a charge you do not recognize? Learn how fake payment notices work and how to check your account without stepping into the trap.
Scammers don’t look for stupid people. They look for human reactions.
Doctors get scammed. Engineers, teachers, retired bank managers. A scam was never an
intelligence test. It’s a pressure machine, built and rehearsed, aimed at feelings all
of us have:
Urgency
“You must act in the next 30 minutes.”
Fear
“Your savings are at risk. There’s a warrant.”
Authority
“This is the bank. This is the government.”
Secrecy
“Don’t tell anyone — it will make it worse.”
Excitement
“You’ve won. You just have to claim it.”
Affection
Weeks or months of warmth, built to be spent.
Confusion
Jargon and moving instructions, on purpose.
The urge to help
“Your grandson needs you right now.”
If one of these has worked on you or someone you love, you’re in good company,
and you’re in the right place. The defense isn’t being smarter. It’s knowing what to do
before fear, urgency, or hope takes over.
How The Scam Hotline helps
Start wherever you are
Something just came in
A text that doesn't sit right. A call from "the bank." An email you
almost clicked. Bring it here and we'll look at it together, one question at a time.
Money or information is gone. Skip everything else on this site —
there's a window where the right phone calls still work, and we'll make them in order.
Lecturing backfires. Taking over backfires. The families that stay safe
are the ones that talk about scams the way they talk about the weather: calmly, early, and
as a team, with everyone following the same rules. Adult children included.
✓How to start the conversation without triggering defensiveness
✓A family safe word that defeats voice-clone calls in five seconds
✓A pause-before-payment rule the whole family adopts
✓How to verify a “family emergency” before a dollar moves
Instead of: “You need to be more careful — you almost got scammed.”
Try: “These new scams are fooling everyone — I set up a code
word with my own bank. Want to pick one for our family at dinner?”
One reframe, from protecting them to rules we all follow,
changes the whole conversation.
For the conversation you’ve been putting off
Wondering how to talk to your parents about this?
Everything free on this site tells you what to do. The hard part
is the other thing — sitting across from your dad, who ran a business for forty years,
and finding words that don’t sound like you think he’s slipping. Get that wrong once and
the door closes.
So we wrote the words. The Parent Protection
Playbook is the scripts, the printable question cards that let your parents reach
the conclusion themselves, and the book on having the whole conversation with their
dignity intact. Worried about an online relationship? There’s a script for that talk
too — you could use it tonight.
$39 · read it after dinner, have the talk this weekend
Ten questions, one for each safeguard that actually decides whether a
scam works on your family — the credit freeze, the safe word, the bank tripwires, the
pause rule.
You’ll get your score out of 10, the three fixes to start with, and a
printable checklist. It covers the whole household: parents, grandparents, and kids.
Why modern scams work on smart people, and the small set of habits that makes them
fail. JB Bouck wrote it after getting taken himself, so it keeps one promise on
every page: no jargon, no shame.
Shared with permission. Names are abbreviated for privacy.
Romance scam concern
“I found the site at 1 a.m., scared to death about a man my mother had been
talking to online. I used the script word-for-word the next morning. She hadn’t sent the
$7,800 yet — and after that conversation, she never did.”
— Melissa R., 42, Fort Worth, TX
Fake bank text
“The text looked exactly like AT&T. What stopped me was one line from the
book: urgency is the scammer’s superpower. I put the phone down, called the number on my
bill, and of course — no problem with my account.”
— Bill H., 72, Scottsdale, AZ
Business payment change
“An email from a vendor asked us to update their banking details. Because of
Fooled, our rule is simple now: money requests get verified on a second channel. One
phone call saved us from wiring to a criminal.”
— Jason L., 51, Dallas, TX
Who’s behind this
An educational mission, not a call center
The Scam Hotline is an independent educational resource built to reach families
before the mistake. It exists because the founder needed it once
himself and couldn’t find it. The guidance here is drawn from publicly documented cases and the published
resources of the FTC, the FBI, and AARP. Our goal is simple: a calm, practical answer in front of every family before the call comes.
What we are — and aren’t. The Scam Hotline provides educational information
and practical guidance. It is not a law-enforcement agency, bank, law firm, emergency
service, or guarantee of financial recovery. If you are in immediate danger, call 911.
If money has moved, contact your bank’s fraud line first — then see
What to Do Right Now — the first steps are free.